Media Buying Services for the Destination City Marketing Strategy

Media buying services in relation to the Destination City marketing strategy.

Services within the scope include, but are not limited to: - Integrated media planning with PR team and creatives team if required - Media strategy including proposal and media schedules - Campaign ideation and opportunity - Audience and market insights - Paid media partnership scoping, recommendations and activation - Media acquisition, negotiation and buying - Campaign implementation - Campaign optimisation - Campaign management - Digital campaign reconciliation and reporting - frequency as agreed by both parties, as per fee options - Post campaign measurement and analysis per campaign. - Production requirements communication for paid media planned