Audience Reporting Services

Description

The provision is to provide reports covering audience research data collation, analysis and reporting across all the media platforms on which the BBC operates (TV, radio, online) - covering the performance of all BBC services and their competitors in the marketplace. To meet these requirements data is drawn from a wide range of data sources including BARB, RAJAR, surveys and panels, web stats and social metrics. The requirement is for secondary analysis and reporting - not for primary data collection.

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